Most business owners get stuck in the day-to-day grind, thinking the business itself is what drives success. But here’s the thing: it’s not. Your personal vision drives your business vision. If you haven’t figured out your personal ‘why,’ you’re probably spinning your wheels without even knowing it.

I didn’t figure this out until I was years into running iQuest Consulting Pty Ltd . I just kept pushing for more sales, more growth, more everything. But why? What was the end game? Once I finally nailed down what I wanted personally—how I wanted to live, work, and spend my time—that’s when the business started making sense. It had a purpose beyond just making money. And when your personal vision aligns with your business, everything falls into place.

You want to work three days a week by the time you're 45, while still pulling a decent salary? That’s a personal vision. Now, your business needs to support that, not the other way around. I’ve seen so many business owners burn themselves out because they don’t have this clarity. They run their businesses like a hamster on a wheel, thinking “I’ll figure it out later.” Spoiler alert: you won’t. Not unless you make the shift now.