A lot of business owners start without knowing where they’re headed. They say things like, “We’ll just see how it goes,” or “Once we’re profitable, we’ll decide.” That’s like driving without a destination—you’ll end up somewhere, but probably not where you want to be.

I’ll be honest, I didn’t start with the end in mind either. In the early days of iQuest Consulting Pty Ltd, I was too focused on immediate problems to think about the bigger picture. But over time, I realized that if I didn’t have a clear end goal, I’d just keep working without ever knowing what success looked like.

Is it possible to work less and still pull a steady salary without working 60-hour weeks? That’s what starting with the end in mind is all about. You build your business to support the life you want—not the other way around. It’s not just about making a profit; it’s about making sure that profit funds your personal vision.

The thing is, too many people wake up 10 years in and wonder why they’re burnt out and financially poorer than they started. They built their business without a clear end in sight. But the moment you get clear on where you want to end up, everything changes. Suddenly, your decisions are driven by purpose, not panic.

Business by Design

#StartWithTheEnd #BusinessPlanning #BusinessVision #Entrepreneur #StrategicThinking #BusinessGrowth #VisionFirst #businessxdesign #businessbydesign #BxD #andersonchong

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