In the early days of iQuest, we tried to do it all—offering every service under the sun in a bid to capture more business. It didn’t work. We ended up overextended and struggling to maintain quality across the board. I realized that we needed to focus on what we did best and let go of the rest.

We started by analyzing which services were the most profitable and which were just keeping us busy. It was tough to let go of certain offerings, but once we streamlined our services, everything improved. We were able to focus our energy, deliver better results, and, most importantly, grow more sustainably.

If you’re running a business in Perth and finding it hard to scale, it might be time to take a hard look at your products and services. Are you spreading yourself too thin? Simplifying doesn’t mean shrinking; it means focusing on what you’re best at. The results can be transformative.