Anderson Chong
perth Business mentor & coach

Book a 15 minute chat with Anderson.

Paradigm Shift

Eight years ago, I experienced a few ordinary moments that profoundly shifted the way I saw my business and my life. Sitting in a café one morning, I watched people rush by, trapped in a cycle of exchanging precious hours for a paycheck. Soon after, near a welfare office, I noticed others structuring their lives around the bare minimum, surviving but never truly thriving. Then, late one evening after a business function, I saw people living rough, struggling just to meet their basic needs. These encounters shook me awake, compelling me to ask myself honestly: Does my business give me the freedom it promised, or am I stuck in my own version of survival mode?

The uncomfortable truth hit home I was exhausted, stressed, and spinning my wheels just to stay afloat. As a business owner, I juggled every responsibility, from CEO to admin, paying myself last and secretly worrying about losing it all. I was the homeless man in a suit, the welfare recipient without leisure, the worker with no clock-off time. That harsh clarity was my Paradigm Shift moment. That clarity sparked a complete transformation in my approach to business and life. Today, I share my story not just as reflection but as an invitation to help you find your own turning point and build a business that works for you.

Ready to discover the 7Es and reclaim control of your business and life? Contact Anderson to start your transformation today.

Anderson Chong
Director, iQ Corporate Group.


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Anderson's approach to mentorship/ coaching

Characterised by several key principles, emphasising personal experience and accountability

Shared Based on Life Experience:

He draws from his extensive background to provide relatable insights and guidance, helping mentees navigate their own challenges.

Shares Proven Solutions:

He offers practical, tried-and-true strategies that have been effective in his career, giving mentees actionable tools to address their situations.

Straight Talk:

Anderson believes in direct communication, providing honest feedback that helps mentees understand their strengths and areas for improvement without sugar-coating the message.

Your Best Interest at Heart:

His mentoring is rooted in a genuine desire to see his mentees succeed, ensuring that his advice aligns with their personal and professional goals.

Holds Everyone Accountable:

He emphasises the importance of accountability, encouraging mentees to take responsibility for their growth and actions.

Uncover Your Blind Spots:

He helps mentees identify and address areas they may overlook, fostering self-awareness and growth.

This comprehensive approach not only supports professional development but also nurtures personal growth, making it a valuable asset for those he mentors.

IQ Corporate Group Director
WHY Business by design?

Break free from business burnout using the 7 Essentials (7Es)

Stuck in the success you’ve built? Through building IQ Corporate Group, Anderson understands the weight of that responsibility and knows how to turn things around. With his experience, you’ll regain control, grow your business on your terms, and finally have the time and freedom you’ve always aimed for.

1
Vision Building

Personal vision drives the business vision. Your business must fund your lifestyle, not the other way around.

2
Growth Mindset

Sustaining Growth, A Marathon, Not a Sprint.

3
Financial Management

More people should learn to tell their dollars WHERE TO GO instead of asking them WHERE THEY WENT.

4
People Building

A visionary needs great people to solve challenges. WHO are you taking, not WHO is just coming along?

5
Product & Services

Good clients don’t buy products, they buy services.
Less is more; focus on what’s most profitable.

6
Client Relations

You’ve got to start with the customer experience and work back toward the technology—Clients buy from people they know, they like and they trust.

7
The Playbook

If everyone’s moving forward together, success takes care of itself. Have a game plan, and make sure your team knows the plays.

Join us for a mastermind session and subsequent workshop to learn how to establish the 7 Essentials (7Es) into your business.  

Latest Mastermind Events
& Workshops.

anderson's Blog articles

Thoughts, Observations & Insights

Growth Mindset
Reflection: 'Time lost, is never found again'
Read More
Financial Management
Revenue is Vanity, Profit is Sanity, Cash is Reality: The Realities of Financial Management
Read More
Growth Mindset
Why Unrealistic Growth Targets Can Hurt Your Business
Read More
Growth Mindset
The Power of Compounding Growth: How the 10% Rule Transformed Our Business
Read More
Client Relations
Building Long-Lasting Client Relationships: How iQuest Uses Client Profiling to Drive Business Growth
Read More
Client Relations
Business Development: Why It’s a Marathon, Not a Sprint
Read More
TESTIMONIALs

Working with Anderson

“Anderson brings a wealth of business acumen to the table. His direct, no nonsense approach cuts to the core issues the business needs to deal with to grow and his wide ranging business connections assist to develop strategies that have been tried and tested.”

Peter Cherry - BTS Group General Manager

"Anderson is known for asking the hard and heartfelt questions, diving deep into issues instead of skirting around them. He takes the time to understand the challenges I face, which allows him to provide tailored guidance. After exploring these complexities, he shares his extensive real-world business experience, offering insights that are always valuable and practical. His approach focuses on the overall health of the business, ensuring a sustainable path forward."

Aaron Berghuber - Chief Operating Officer Collective Shift

Anderson Chong has been instrumental in guiding me through the challenges of business management and work life balance. What stood out was his ability to tailor advice to my unique situation, ensuring I made informed decisions every step of the way. He doesn’t just offer cut and paste strategies—his evidence-based approach and ongoing support make lasting success possible.

Jonathan, Chief Operating Officer Glowing Rooms

Ando's mentorship goes beyond just business advice. He instils a sense of confidence and purpose that has been crucial for my professional development. His approach is quite effective in breaking down complex operational challenges and guiding me to solutions that drive efficiency and growth. He’s helped me develop a clearer vision and the tools to execute it, which has led to significant improvements in our team’s productivity and overall business performance.

Ewan Simms - General Manager, Reeces

Ando and I are part of a business group for many years. I found his balanced and thoughtful approach to business both practical and forward-thinking. Ando without doubt will bring valuable insight to anyone in need of sound strategic business direction or insight in directing their business to successful and sustainable growth.  

Marco Da Silva - Chief Executive Officer, GRANT

Ando and I have been a part of a business networking group together for the last few years, his business acumen is second to none. Ando’s contributions to our group are always insightful and practical.

Kelly Parker - Director, Murfett Legal

I have been a CFO for listed companies for over 15 years and Ando is one of those people that can challenge the way you think. We often have lively discussions, mainly agree and sometimes, Ando has a different way of thinking about a situation and you get one of those light bulb moments. One area we often talk about is succession planning and how the business owner needs to focus on educating and training their key staff. Ando has years of experience in this area and now, running several businesses, is still able to work less than 20 hours a week.

Joseph Ohayon - Director, The CFO Centre

"Ando's mentorship style is both challenging and supportive. He pushes you to think critically while providing the tools and knowledge to succeed."

V. Nguyen - Head of R&D, TechXcel
Business by Design, BxD, Business x Design monogram

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Business owners with balanced lives

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